Email Marketing

 

E-mail marketing is an invaluable tool to keep in touch with customers and increase sales. It no secret that it costs more to attract a new customer than retaining one, so its vital that communication channels with customers remain open no matter what sector or business activity you are in.

We have our own e-mail marketing system, enabling us to integrate it with client sites to harvest e-mail addresses, store them centrally into a database with the ability to split them into different markets and design and send out high quality html and text based e-mails.

We offer clients a choice of using our e-mail marketing system directly if they wish to manage it themslves; or they can use our e-mail marketing management services.

Design is a key element as it is for website layouts to gain the best possible click through rate. There needs to be a clear call to action and it needs to be something that grabs the recipient’s attention or like many e-mail marketing messages they will be confined to the bin.

Its also vital to track how e-mails are received, how many are opened, which links are clicked and where recipients go on your website and if they complete the call to action. Only with this information to hand can you make the most of your e-mail marketing campaigns and get a good ROI. Our e-mail marketing system has a built in reporting module allowing you to see graphical statistics of all of your campaigns individually or by sector.

Some examples of our e-mail marketing services:

Organic Digital – the natural choice in a digital world

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