THE BRIEF
Cruise Loch Lomond required a new logo and website which was aimed at attracting five very different target markets.
THE SOLUTION
We worked closely with the client to design a brand which was contemporary and modern whilst still incorporating the rugged nature of the mountains surrounding Loch Lomond and the water which is important to their business.
With regards to the website we felt that images should be a focal point as the beauty of Loch Lomond needed to be used to sell the services that Cruise Loch Lomond offer. We wanted to continue the clean, modern design in the website with a focus on the five key target markets. We integrated both their ticket booking system and vouchering system, also introducing them to social media via a Twitter feed which will be used to update cruise/ferry sailings and other general chit chat from the loch.
We have since been commissioned to design advertising and the new brochure on an on-going basis.